In 2019 I received a Minor Field Study scholarship from Sida, the Swedish International Development Cooperation Agency, to write my master thesis in Kenya. The purpose of the thesis is to investigate how international aid organizations are working to communicate campaigns and photographs from one cultural context to another. Additionally, will challenges in making campaigns which are both ethical appropriate and engaging be highlighted and discussed in relation to todays impatient media landscape where globalization and sustainable development are dominated by economic interests. This research follows the international development cooperation We Effect and explore their whole media production process while making external communication from the work in Kenya to the target group in Sweden. I did interviews with decision makers at the head office in Stockholm, regional communicators in Nairobi, independent photographers and as you can see on this page, farmers in the fields of Kenya, visible in We Effect’s campaigns in Sweden.
Beth
Millicent
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"Ethical Dilemmas in Mediation of International Aid: We Effect's Visual Communication from Kenya to Sweden" Master Thesis from Master's Programme in Media, Communication and Cultural Analysis, Södertörn Högskola 2019
"Ethical Dilemmas in Mediation of International Aid: We Effect's Visual Communication from Kenya to Sweden" Master Thesis from Master's Programme in Media, Communication and Cultural Analysis, Södertörn Högskola 2019